Boris Johnson’s hot take on the ditching of his ‘Levelling Up’ slogan got absolutely bodied – 17 top takedowns

The new Labour Government has hit the ground running, with both predictable and surprise appointees, instant ditching of the Rwanda Scheme, talks with the junior doctors underway and Parliament reopened.

Keir Starmer is already off on his first international trip as PM, to the NATO summit, where he will discuss global security issues, such as whether or not Joe Biden can remember five words and spot the odd one out between an elephant, a hippo and an apple.

The first duty of my government is to keep our country safe.

I look forward to meeting the UK’s closest allies at the #NATOSummit in Washington D.C. tomorrow. pic.twitter.com/Hm58mun1ca

— Keir Starmer (@Keir_Starmer) July 9, 2024

But before he jetted off to the US, Starmer hosted the Metro Mayors at Downing Street to ditch the impotent Levelling Up label and announce greater powers and interconnectivity for the regions.

This morning I joined Metro Mayors at Downing Street to meet Prime Minister Keir Starmer.

By working together we can deliver the change our cities and country deserve. pic.twitter.com/PqXkBFHlMk

— Sadiq Khan (@SadiqKhan) July 9, 2024

The man who had overseen the creation of the Levelling Up policy, Boris Johnson, spotted the announcement and decided to give the country the benefit of his thoughts on the matter. Joy.

And here’s actual footage of him formulating that hot take.

via GIPHY

In the fine tradition of many a Conservative before him, Johnson got Community Noted.

His post also got ratioed to bits, with comments like these vastly outnumbering shares.

1.

They didn’t axe it

They renamed it, you bumbling fuckwit.

— Marina Purkiss (@MarinaPurkiss) July 9, 2024

2.

You had years to make it something other than a soundbite. What matters is the lives ‘levelling up’ would affect. I’ll take substance and ambition over waffle and a pack of lies.

— Jemma Forte (@jemmaforte) July 9, 2024

3.

In the rear view mirror, Boris Johnson looks a worse and worse PM.
And looks worse and worse.
Labour are in power for years.
He can’t (in all likelihood) be PM again.
The peak of his career over.
Now he’s howling about them axing a slogan, that did nothing. https://t.co/CnqQKvlida

— richard bacon (@richardpbacon) July 9, 2024

4.

Are you still hiding in fridges? https://t.co/TDQ0w59Nw1

— Janey Godley (@JaneyGodley) July 9, 2024

5.

If a lumberjack swings an axe at an imaginary oak, will anyone hear it fall? https://t.co/ELvmRQnkt6

— James Mitchinson (@JayMitchinson) July 9, 2024

6.

We axed the slogan because it was pointless, misleading and without substance. Much like you really.

— Parody Keir Starmer (@Parody_PM) July 9, 2024

7.

you mean changing the department back to its original name you hysterical cow?

— three steaks pam (@alexandrakuri) July 9, 2024

8.

https://t.co/8W4DGGEDzr pic.twitter.com/mRL7HoeldM

— Liam Thorp (@LiamThorpECHO) July 9, 2024

9.

It was only ever a soundbite. You never cared about it and never had any intention of doing it. Hot air. https://t.co/3Y5WaGd12h

— Otto English (@Otto_English) July 9, 2024

10.

This is like Harold Shipman criticising the NHS.

— Jamie Hogarth. (@jamiehogarth) July 9, 2024

11.

They haven’t axed it you lying charlatan numpty. They have decided to do it as a strategy rather than a slogan or a ministerial wallplate. https://t.co/ovjt9eyvSX

— ALASTAIR CAMPBELL (@campbellclaret) July 9, 2024

12.

“How dare you bin off my vacuous slogan while getting deadly serious about delivering everything I promised and failed to” https://t.co/hiaXvrX1VQ

— James (@JamesFl) July 9, 2024

13.

I get the feeling he is feeling left out cos parliament is opening this afternoon. He is stamping his little foot cos he didn't think it would go on without him. https://t.co/c0jyN7yR4l

— Elaine Willis (@elainey60) July 9, 2024

14.

In other news Boris Johnson also says there were no parties in No10 https://t.co/goSmXHceOv

— Peter Stefanovic (@PeterStefanovi2) July 9, 2024

15.

They haven't axed the concept, they're just going to quietly get on with it, as opposed to shouting about it from the rooftops every 5 minutes without actually doing any of the required work. That was what you did. https://t.co/BCxTvjqMLu

— Joe Hardy ♿️ #RightToLove (@BlokeOnWheels) July 9, 2024

16.

But you didn’t actually do any levelling up old chum. Quite the opposite. https://t.co/LAr1IvOY1h

— Keith Burge (@carryonkeith) July 9, 2024

17.

Oh can it you. Levelling up was all about making the rich richer. Absolute plumbus.

— Dr Janaway (@drjanaway) July 9, 2024

He’s obviously not coping well with irrelevance.

Anyone remember this guy? Did he used to be a game show host?

— Benjamin Butterworth (@benjaminbutter) July 9, 2024

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The Mail warned that Starmer would wreck Britain in 100 days with his ‘supermajority’ and got owned into the next parliament

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